Relentless pursuit of Innovation @ GooGle

It is jabbering if you attempt to be verbose without substance. A jargon is waste of time, I agree,but my pursuit has been to make my articles interesting, I am not jaded due to criticisms but instead I like being under scanner which brings best out of me.I believe in innovation and hence I am inspired by Google ever since I started using its services, perhaps it was never done before which we did successfully in XLRI. Larry Page and Sergey Brin set up a concept of relationships between the websites to produce better results of searches on internet.Google is an amazing place to work, almost every professional on this planet would aspire to be a part of such talented company.The extent of their innovation can be judged with the way they have revolutionized the entire online industry. Never before in the history end user was given free products and services, most of the Google products are free for us and they generate revenue through online advertisements.Now It must be puzzling to most of us that whether they are a marketing company or a technology company? Google's funda is simple they promote innovation and for that they do not hesitate to acquire good companies. Jot-spot, Double-Click,You-tube and Grand-central are some of the acquisitions which helped Google to increase its market share, they work on incremental innovation as well as on radical innovation. Incremental is meant for sustainability of business and radical treads new paths.Denying back-rub technology and coming up with new concept was a radical move from GooGle and later to sustain in the business complimentary products became imperative which helped Google in creating brand awareness.Recently their attempt is to bid for 3G auction which is scheduled in January in India. They are smart to understand that mobile users are far greater than internet users in India and now with 3G it is expected to rise even more hence it makes sense to give it a try.Google's philosophy is to collect information related to user, about his searches on internet and then based upon his likes Google presents relevant advertisements.Later based on number of clicks and number of views client pays to Google, this business model is named as "Bait and Hook".Brainstorming and university like culture adds up to its strength, mannier products of Google have come from the 10 % time alloted for the unrelated projects when as an employee you are free to extend your limits and stretch beyond any possible imagination.They say that there is only one path to heaven and on earth we call it love, who knows it could be Google later.Keep Googling :)